Promote and Measure & Maintain

Now that your content is delivered, you need to promote it, measure its success and maintain it over time.

Promote

It is important to promote your educational content and programs to our customers. Johnson & Johnson Institute has many tools and resources that can be leveraged to create a meaningful promotion campaign.

Promotional Content Timeline

Timeline

Promotional Opportunities & Examples

Promotional Opportunities & Examples

Email Template

Social Media Post Template

Measure

In order to gauge the success of your content, it is important to gather data and analyze the results. The following four topics are key requirements when requesting data from the Johnson & Johnson Institute Team.

Key Business Questions

Key business questions serve as tools to gain evidence and voice of customer to support the content and the delivery of our educational offering.

Frequency

How often will you engage in seeking feedback on your content or the delivery of your educational experience?

Key Performance Indicators

KPIs define a set of values on which to measure success. They can be quantitative and qualitative.

Actions

Now that you have the data what are your going to do to improve, enhance or change your content or educational experience?

Educational Resources

A Simple Strategy For Asking Your Data The Right QuestionsData can unlock a wealth of insights into your business performance and customers. However, it won't provide the answers you need if you don't ask the right questions. This article focuses on a simple, audience-centered framework that provides the context and focus to discover meaningful insights.

A Step-by-Step Guide to the Data Analysis Process [2022]What steps do you need to follow when conducting data analysis? And what tools should you use along the way? Find out here.

Maintain

Relevancy

Are the products / procedures still relevant or available?
Are the logos outdated?
Consider the quality, i.e. length, learning objectives, etc
Is this content relevant for other regions, ie, EMEA, ASPAC, LATAM?

Changes

After considering relevancy. Make sure logos and other content elements are up to date. Make all changes required, if needed.

Copy Approval

If changes are made, complete an asset revision in EOS
If not changes, complete a renewal with no changes in EOS